About Hypnotic Dirge Records
BACKGROUND INFORMATION AND HDR'S VISIONS
'Hypnotic Dirge Records' is a record lable based in Swift Current, SK, Canada ran by Skog (Ancient Tundra) and specializes in releasing Depressive Black Metal, Dark Ambient, Funeral Doom, Down-tempo and Experimental music. Our official opening day was October 20th, 2008.
It is important to note that this lable will not be ran like most 'myspace-based' underground black metal lables. (hense the reason for an official site) A lot of these lables are constantly releasing shitty uninspired music and producing bad-quality CDr's. At HDR, we will indeed also be producing some CD-r releases, but they are guaranteed to be of excellent printing and playing quality and the music to be strong, inspired and expressive. We will also be releasing Pro-CD's, Digipacks, Merchandise items such as shirts, hoodies, etc. as well as posters, flyers and various other things from time to time. However, It all comes down to funding unfortunately, and our artistic visions can sometimes not be brought to realization due to the costs from the manafacturers. However HDR is here for the long run and will carry on releasing quality albums by quality bands and projects.
Perhaps the most important distinction separating this lable from the majority of Black Metal themed record lables is that we will not be involved in releasing political or religious-themed albums(this applies to any sort of religion whether it be Pro-religion or Anti-religion), and no religious or politically themed bands or projects will be a part of this lable's roster.
The subject matter of the projects on Hypnotic Dirge Records varies from project to project but mostly things are on a more personal, or philosophical level as opposed to preaching a certain viewpoint about the world.
This however does not apply to the albums which we sell through our distribution in which we offer a wide variety of different sub-genres of Black Metal, Ambient, Funeral Doom, Folk, Classical , Heavy Metal, and Experimental Music
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ARTIST ROYALTY AGREEMENTS
All royalty agreements with the artist will be the same for every artist. These are the royalty guidelines:
I - 10% of the copies printed are yours and will be shipped to you as soon as we receive them from the production company.
II - 25% of all profits are yours, and will be sent to everyone in 3 month intervals. (Profits meaning, for example if an album costs $600 to get manafactured and distributed, that is not profit. Any money made after covering the cost of production is considered profit and 25% of that will be sent to the artist.)
DISTRIBUTION
As a record lable aiming to promote all of our artists, we strive to build a strong worldwide distribution for our releases so it is available in all regions of the world! At Hypnotic Dirge Records, we sell our albums worldwide anyway, but to gain exposure to our name, as well as the artists on our roster, we regularily trade, and sell wholesale to lables all around the world. In return, we receive fantastic releases from other like-minded lables which we sell in our distribution section. We aim to keep expanding our Distribution section with quality releases by serious artists for our customers to have a wide variety of choices when placing an order while at the same time continuing to spread the word about the artists on our roster!
PROMOTION
When it comes to promoting our official releases, and the artists on our roster, we take an active role in making sure that people are aware of our activities. We will do a variety of things including the most basic and in my opinion most important aspect of promotion which is to send Promo CD's of our official releases to various webzines and magazines for reviews. There are a few reviewers which we regularily send our promos, including some highly-regarded reviewers such as Heathen Harvest, Hierophant Nox Zine, Meridian 9 Magazine, Asgard Root Magazine, Blastbeat Magazine, Nocturnal Cult and many more. Asides from reviews, we also work together with the artists if they wish in finding interviews, radio play on Internet radio sites, and anything else which they may want. To coincide with every album's release on HDR, I create a short promotional video and publish it on youtube under our URL www.youtube.com/user/hypnoticdirgerecords , as well as promotional flyers which are both posted online on various websites, and forums but also printed in magazines, and often printed in physical copies and posted on bulletin boards around the world.
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